Creative and strategic thinker blending data and storytelling with a visually aesthetic, personality-driven approach

Strategic and creative marketing professional with experience across brand strategy, digital marketing, social media, e-commerce, and media production. Skilled in blending data-driven insights with strong visual storytelling to build engaging campaigns, optimize performance, and support business growth. Background spans fashion, beauty, media, and technology, with hands-on experience in both agency and in-house environments.

PROJECTS
Creature Comforts Sun Glow Product Launch Campaign Video
Hand holding Creature Comforts Sun Glow can
Creature Comforts Sun Glow Product Launch Campaign Images
Basic Workshop Social Media Marketing Campaign
Treehouse Kid & Craft Short Form Content
The Lightroom ATH Campaign BTS Social Media Post
VOGUE Diary Digital Marketing Campaign Project
Vogue Diary Digital Marketing Strategy Project
SONO Music Discovery Platform
LOOKS App

ABOUT ME

ABOUT ME

Evie Tharpe headshot

I’m Evie Tharpe, a NYC-based UGA grad interested in the space where fashion, media, and technology overlap.

With a background in Marketing, Fashion Merchandising, and Emerging Media, I’m drawn to creative, strategy-led work across digital, social, and e-commerce. I have always had an inclination toward artistry, but I also bring a sense of humor and a genuine love for human connection into everything I do.

That combination shapes a unique approach to my work that goes beyond visuals, focusing on communication, storytelling, and what actually resonates with people.

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