Jacqueline Eve “Evie” Tharpe
 
New York, NY
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Creature Comforts

Client
Creature Comforts Brewing Co.
Studio
The Lightroom ATH
Year
2025
Role
Assistant director, casting, props
Made
Spot in 16:9 and 4:5 (0:22), launch stills

Creature Comforts’ first spirits drink, a vodka seltzer launched across Georgia for Memorial Day 2025. The Lightroom shot the launch spot and stills. As assistant director, I shaped how the campaign looked on camera, casting the talent and choosing the props.

(Launch spot, 16:9)0:22
Sun Glow Citrus poured over ice with oranges and limes
Two hands toasting cans of Sun Glow Citrus and Tropical against an orange backdrop
(Launch spot, 4:5)0:22
A can of Sun Glow Tropical beside sunglasses on a red set
Friends in a pool on floats
A can of Sun Glow poolside with sunglasses and sunscreen
A hand holding a can of Sun Glow Tropical outdoors
(Outcome)

Launched across Georgia for Memorial Day 2025. The line has since grown from two flavors to four.

Source: AJC, May 2025 · Creature Comforts