Jacqueline Eve “Evie” Tharpe
 
New York, NY
Menu

Basic Workshop

Client
Basic Workshop
Studio
The Lightroom ATH
Year
2025
Role
Social strategy and copy
Made
16 Instagram posts and 2 reels over 8 weeks

An eight-week Instagram calendar for Basic Workshop, an architecture and design-build firm in Athens, Georgia. I planned the schedule and wrote every caption around the homes the firm designed and built.

A woman watering plants in a pink tiled shower
A deep red hallway with a piano and a dog
A white kitchen with open shelves and plants

(A few of my captions)

  • Moody, modern, and made for plants. Love a shower that doubles as a greenhouse.
  • The kind of kitchen that gets used. And loved. And probably danced in.
  • The real design experts? Definitely the dogs.
  • A studio built with intention. Hear it from the ones who made it.
A living room with a green sofa and a dog
A small black studio building in the woods