Vogue Diary
A launch plan for Vogue Diary, a proposed feed on Vogue’s site and app that learns what each reader likes, so different readers can find the stories meant for them. I built the personas, the three-month campaign, the editorial calendar, and the budget.
A class project. Not affiliated with Vogue.
Projected $1.26M in revenue on a $240,000 budget, an 8.43:1 return on ad spend.
Source: Projections from the strategy
SONO
